New research from Ofcom has revealed that smartphones are now the leading device for browsing online over other popular devices such as laptops and tablets. Two thirds of people in the UK now own smartphones which they use on a regular basis, spending nearly two hours a day browsing online, accessing their social media accounts and to use banking and shopping applications.
Due to the shift in smartphone trends, it’s highly important for any business to ensure that their website is responsive to adapt to different shape and sizes devices such as smartphones and tablets. The latest Google update ranks websites based on their responsiveness over the standard design so in order to avoid being penalised, ensure your web developers create your site based on responsiveness. At Surge Marketing Solutions, a web design company based in Middlesbrough, they ensure that all of their websites they build for clients are responsive.
The Ofcom 2015 Communication Report which was published at the beginning of August found that there has been a huge shift in smartphone usage since 2014; 22% of internet users turned to their mobile first in 2014 whereas this year a third (33%) of internet users see this device as important for their first-time searches.
The age demographics of smartphone users is on the rise, in 2012 only 19% of 55-64 year olds owned a smartphone, now this has more than doubled with 50% of this age category now owning a smartphone. One of the reasons of the this dramatic, yet positive increase is due to the introduction of 4G mobile data in the UK in 2012 (from EE), followed a year by later by their competitors Vodafone and O2; subscriptions for 4G jumped massively from 2.7 million to 23.6 million by the end of 2014.
As mentioned previously, it is highly important for businesses to create responsive websites to meet the demands from the growing smartphone users, otherwise you could be missing out on a huge market of customers. Surge Marketing Solutions offer website design in Middlesbrough and throughout the North East to businesses from all industries. The team at Surge are web design experts who can handle any challenge they are faced with, for more information or to contact the team at Surge, please visit www.surgemarketingsolutions.co.uk.